When you are done researching about how to get started, then would be the time to move on to another important factor. And it is how you should present your business to your target audience.
1. Having A Beautiful Website
It is crucial to have an attractive and user-friendly website to receive attention from your target audience. Many business owners neglect this part in their online marketing strategy and they later face losses or low return on investment (ROI) from their online venture. Remember, your website is the first thing that visitors will see and it should have all the important features to offer a friendly visitor experience to your audience.
So how can you get a website with a good-looking design and how do you know if it is best for the business you are going start.
Normally there are ways you can identify how to go about when it comes to having a business website designed. The first thing to get started is to see other websites in similar businesses. See how their sites are designed and what features these sites are using. Explore how the site is presenting the information and how it engages with its audience. You can do these simply by using following websites:
1. Archive: You can see the history of websites and when the site was first launched and when it was redesigned. This will help you to observe what the site used to look before and what changes the new site has.
2. Alexa: See what traffic rank the sites have . AlexaRank of less than 100,000 is considered a good traffic rank and it defines that the site has probably thousands of visitors a month. Results may vary though from site to site. This is only to get the basic idea of how much traffic the site receives.
3. Google Mobile-Friendly Test: Having a mobile-friendly (or responsive) website is important these days as the majority of traffic now comes through mobile and other portable devices. This online tool will tell you whether the site has mobile-friendly layout or not.
4. Website Speed Test: Check load times of sites and how long they take to load properly. You can also use this tool to test your own website. A good load time is somewhere from 3-5 seconds. So make sure your web pages are not heavily crafted.
5. Content and Code Ratio Tool: Although this tool is somewhat necessary for SEO testing, but I am mentioning it here also. The tool lets you know the ratio of your on-page content and the actual code behind the page(HTML/backend coding.) It will also tell you what ratio is good for content and code.
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Saturday, 4 June 2016
Starting An Online Business — What To Do
There are several business opportunities available online and anyone with proper knowledge and understanding can join in. The key factor to consider here is to start with something you are personally interested about. It can be anything—gardening, baking, decoration, website design & marketing, and so on.
I, for example, started my first online business by offering professional website design services. Why? Because that is something I was passionate and (somewhat) skilled about. I have to admit though that I am limited with the skills when it comes to designing big websites, but whenever I required any help in the development of such sites (database-driven or CMS websites) I always knew where and how I can get the tasks done.
The point here is to offer something what you can do well; professionally. So you can not rely on anyone else to complete a task or a service you offer on your website. But that is only for new starters.
For professional online marketers, they know how to get things done even if they are not a professional in that specific field. That’s right. They identify profitable online business options and outsource that task to someone who is skilled in that field. This leaves these online marketers a handful of commission on every sale they make.
So one can also own an online business in any profitable industry but the trick here is to understand the basics of that specific industry. Remember, Internet marketing is mostly about researching things and learning them. And the best thing about starting an online business is that it has so many opportunities for everyone.It does not matter if you are an expert in anything or not, but you can do just whatever is profitable in the online world. And no, I am not exaggerating when I say that one can just do anything on the Internet.However, this does not mean I am encouraging people to become ‘Jack of All Trades’ or a ‘One Man Show’. It is important to first gain deep knowledge and skills of any business you are willing to start and once you are confident, move forward with it.
The Misconceptions And Confusions Of Working Online
From my experience, I have seen and heard about people who think that working online means doing no work at all. Many people who are new to the Internet world get the idea that all they have to do is to switch on their computer and the money will start rolling in. WRONG. That is the No. #1 misconception about working online.
Just like any other traditional offline business it requires knowledge, skills, time and a little investment to get started. Making money online is easy but it absolutely does not mean that one has to do nothing to earn it.
Another misconception about starting an online business is that people think it mostly works on auto pilot and no effort is required after setting it up initially; means no regular work is required for the maintenance of the business. WRONG AGAIN.
The truth is that once a business starts rolling, it increases the responsibility of the owner to offer more trusted and reliable services/products to their audience. Not only that, more work is essentially required to compete against other online businesses (competitors) to make sure you stay on top of your game.
Then there are people who think that online business can make them millionaires in no time. Just kidding. But the misconception is that many people think that by having an online business, they can become rich very fast. I hate to burst the bubble but this is; WRONG WRONG WRONG.
The reality is that just like every offline business needs a set of skills, work, maintenance, ideas, marketing, capital and etc. to keep it going, same things applies in the online business world. However the plus side of starting a business on the Internet is that it takes less resources and low capital upfront to get started. But that does not mean that the business will grow itself and can make anyone rich in no time.
Yes there are examples where newly launched online businesses were able to mark their success in lesser time and became billion dollar companies. But it goes without saying that those companies have ideas, innovation, and hard work behind their success.
The truth is that running a business online is different in a variety of ways than having a traditional business, and it pays well in return as long as it has been managed seriously and adequately. For example, you require less amount of upfront investment as well as low (to no) manpower to start with.
Focus that you are starting to offer a product or a service to your audience and that it will be your source of income, without focusing too much on various factors of how different online businesses are. Stay positive and work on the development of your online business rather than wasting time thinking about baseless things.Remember, it may sound confusing in the start but when you do your research and learning properly, I am confident that you will know about Internet business in a matter of days.
Just like any other traditional offline business it requires knowledge, skills, time and a little investment to get started. Making money online is easy but it absolutely does not mean that one has to do nothing to earn it.
Another misconception about starting an online business is that people think it mostly works on auto pilot and no effort is required after setting it up initially; means no regular work is required for the maintenance of the business. WRONG AGAIN.
The truth is that once a business starts rolling, it increases the responsibility of the owner to offer more trusted and reliable services/products to their audience. Not only that, more work is essentially required to compete against other online businesses (competitors) to make sure you stay on top of your game.
Then there are people who think that online business can make them millionaires in no time. Just kidding. But the misconception is that many people think that by having an online business, they can become rich very fast. I hate to burst the bubble but this is; WRONG WRONG WRONG.
The reality is that just like every offline business needs a set of skills, work, maintenance, ideas, marketing, capital and etc. to keep it going, same things applies in the online business world. However the plus side of starting a business on the Internet is that it takes less resources and low capital upfront to get started. But that does not mean that the business will grow itself and can make anyone rich in no time.
Yes there are examples where newly launched online businesses were able to mark their success in lesser time and became billion dollar companies. But it goes without saying that those companies have ideas, innovation, and hard work behind their success.
The truth is that running a business online is different in a variety of ways than having a traditional business, and it pays well in return as long as it has been managed seriously and adequately. For example, you require less amount of upfront investment as well as low (to no) manpower to start with.
Focus that you are starting to offer a product or a service to your audience and that it will be your source of income, without focusing too much on various factors of how different online businesses are. Stay positive and work on the development of your online business rather than wasting time thinking about baseless things.Remember, it may sound confusing in the start but when you do your research and learning properly, I am confident that you will know about Internet business in a matter of days.
How To Start An Online Business From Scratch
When it comes to starting an online business, there are many things you should first put ahead of everything. Having an online business is same as running any traditional offline business. The only difference is that it comes with few additional perks. One can easily maintain a lifestyle of his/her dreams by running a successful online venture.
There are many examples out there of people who are their own bosses and are living the life of their dreams. A couple of benefits of having an online business are: time flexibility, low-risks involved, little upfront and business running cost, unlimited earning potential, variety of businesses to dive into, and the best one is that you have no boss to ‘boss’ you around.
But before you get started, make sure you know what you are doing and how you should go about doing things when it comes to managing your Internet business. That is why, the first and most important thing is to research thoroughly and learn how you can make your online business a success once it goes live.
I will discuss more in detail below about how one can start a business online from scratch.
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8 ways to find legit freelance work
8 websites that help you build your freelance career
If you’ve ever looked for freelancing work, you probably had to wade through an overwhelming number of websites and job listings, only to come up empty. There’s a lot of competition for freelance work, but that doesn’t mean you can’t land the freelancing gig, or gigs, of your dreams. These eight websites connect freelancers with legitimate contract work in nearly every industry imaginable.
Online Marketplaces – the Pros and the Cons
With the recent economy forcing employers worldwide to get more stringent with their resources, several industries have seen increases in the outsourcing of work to in-country as well as international freelance workers. This trend has allowed for the expansion of international online freelance recruiting marketplaces (such as Odesk, Elance, and Guru), which promise speedy access to freelancers all over the world, as well as the possibility of getting work projects and assignments completed quickly.
In theory, the existence of an open, Internet-based global freelance marketplace such as the ones previously mentioned should be mutually beneficial. International employers, project managers, and individuals in need of various services, from web development to writing, design, translation, data analysis and more, can gain instant access to a broad range of workers who will enthusiastically vie for the chance to complete the required tasks. Ostensibly, this system should benefit international freelance workers as well, as, 1) it provides them with a platform within which they can instantly search through dozens of ‘valid’ posted freelance jobs, and, ii) it encourages free competition between such freelancers, in which case the most qualified candidate would theoretically get the job.
In actuality, however, such online freelance recruiting marketplaces offer a mixed bag of benefits and drawbacks. They benefit the employers, groups, and individuals who use such marketplaces to find labor to fit their needs, since such employers gain instant access to hundreds of eager applicants willing to do their work. If we look at such freelance workers as commodities within the international freelance world, it is definitely a ‘buyer's market’. For the freelancers themselves, however, the situation quickly becomes less rosy. The competition soon becomes not one in which the most qualified worker with a reasonable rate wins, but one in which the qualified worker who is most willing to drive down his or her wages gets the task.
These online freelance marketplaces allow freelancers to set their desired hourly, as well as per-project, rates, but since the available jobs are auctioned off in a lower-rate-wins bidding system, many freelancers abandon their reasonable rates (such as, let's say, the US Department of Labor's minimum hourly wage of 7.25 USD/hr., not to mention the higher rates that more skilled workers may wish to charge), and projects can close for as little as 4.25 USD/hr. One is to assume that the employers have selected with reasonable care, and the employee, who, for example, agrees to do the work for 4.25 USD/hr. is adequately equipped to perform the freelance service; this worker, however, is now doing so for a rate that is on the low side of – or below – the average compensation standard of his industry. This reduced rate will be further diminished by any service fees paid to the online mediators.
Consequently, online freelance marketplaces undoubtedly favor the employer – books may get written for as little as 50 USD and entire complex websites developed for 300 USD. Moreover, in countries where the relative minimum wage is lower than that in the US, and less strictly enforced, workers may find themselves driving down their wages even further and accepting even lower rates.
The overall effects of such marketplaces are similar to those of outsourcing: substandard wages for remote employees in exchange for a standard quality and scope of work.
Conversely, agencies recruiting for physical work (for example, construction work, nursing) may offer freelance workers a much better situation – at least where the minimum wage is enforced; workers (including, of course, legal foreign contractors working on location) are guaranteed a minimum earning standard, and can reasonably expect the rates they set for their skills to be honored by companies looking to hire them.
While the idea of online freelance marketplaces with an international reach may be initially appealing to freelancers as well as employers, upon closer analysis one must consider the serious drawbacks and overall economic consequences that such platforms may have, not only for individual freelance workers themselves, but for the state of entire industries (such as, for instance, web development and graphic design) within specific nations and abroad. However, there are ways in which the online freelance marketplaces can improve the situation, including, first and foremost, agreeing not to feature employers or employees willing to go below reasonable industry rates for the proposed jobs. If one believes in the integrity of human labor, as well as the importance of preserving the economic worth of industries both nationally and abroad, one might choose to utilize such marketplaces sparingly, if at all.
With the recent economy forcing employers worldwide to get more stringent with their resources, several industries have seen increases in the outsourcing of work to in-country as well as international freelance workers. This trend has allowed for the expansion of international online freelance recruiting marketplaces (such as Odesk, Elance, and Guru), which promise speedy access to freelancers all over the world, as well as the possibility of getting work projects and assignments completed quickly.
In theory, the existence of an open, Internet-based global freelance marketplace such as the ones previously mentioned should be mutually beneficial. International employers, project managers, and individuals in need of various services, from web development to writing, design, translation, data analysis and more, can gain instant access to a broad range of workers who will enthusiastically vie for the chance to complete the required tasks. Ostensibly, this system should benefit international freelance workers as well, as, 1) it provides them with a platform within which they can instantly search through dozens of ‘valid’ posted freelance jobs, and, ii) it encourages free competition between such freelancers, in which case the most qualified candidate would theoretically get the job.
In actuality, however, such online freelance recruiting marketplaces offer a mixed bag of benefits and drawbacks. They benefit the employers, groups, and individuals who use such marketplaces to find labor to fit their needs, since such employers gain instant access to hundreds of eager applicants willing to do their work. If we look at such freelance workers as commodities within the international freelance world, it is definitely a ‘buyer's market’. For the freelancers themselves, however, the situation quickly becomes less rosy. The competition soon becomes not one in which the most qualified worker with a reasonable rate wins, but one in which the qualified worker who is most willing to drive down his or her wages gets the task.
These online freelance marketplaces allow freelancers to set their desired hourly, as well as per-project, rates, but since the available jobs are auctioned off in a lower-rate-wins bidding system, many freelancers abandon their reasonable rates (such as, let's say, the US Department of Labor's minimum hourly wage of 7.25 USD/hr., not to mention the higher rates that more skilled workers may wish to charge), and projects can close for as little as 4.25 USD/hr. One is to assume that the employers have selected with reasonable care, and the employee, who, for example, agrees to do the work for 4.25 USD/hr. is adequately equipped to perform the freelance service; this worker, however, is now doing so for a rate that is on the low side of – or below – the average compensation standard of his industry. This reduced rate will be further diminished by any service fees paid to the online mediators.
Consequently, online freelance marketplaces undoubtedly favor the employer – books may get written for as little as 50 USD and entire complex websites developed for 300 USD. Moreover, in countries where the relative minimum wage is lower than that in the US, and less strictly enforced, workers may find themselves driving down their wages even further and accepting even lower rates.
The overall effects of such marketplaces are similar to those of outsourcing: substandard wages for remote employees in exchange for a standard quality and scope of work. More importantly, since such marketplaces host local/national as well as international workers, when local workers drive their wages down they have the unsettling effect of bringing the negative qualities of outsourcing into not commonly outsourced-to countries, as if commonly-outsourced-to areas of the world have suddenly been replaced by local soil. Nico, I really think we should cut this section - do you agree? It is a sort of repetition and I can’t quite see why it’s MORE worrying if it happens to Americans than anyone else…
Conversely, agencies recruiting for physical work (for example, construction work, nursing) may offer freelance workers a much better situation – at least where the minimum wage is enforced; workers (including, of course, legal foreign contractors working on location) are guaranteed a minimum earning standard, and can reasonably expect the rates they set for their skills to be honored by companies looking to hire them.
While the idea of online freelance marketplaces with an international reach may be initially appealing to freelancers as well as employers, upon closer analysis one must consider the serious drawbacks and overall economic consequences that such platforms may have, not only for individual freelance workers themselves, but for the state of entire industries (such as, for instance, web development and graphic design) within specific nations and abroad. However, there are ways in which the online freelance marketplaces can improve the situation, including, first and foremost, agreeing not to feature employers or employees willing to go below reasonable industry rates for the proposed jobs. If one believes in the integrity of human labor, as well as the importance of preserving the economic worth of industries both nationally and abroad, one might choose to utilize such marketplaces sparingly, if at all.
In theory, the existence of an open, Internet-based global freelance marketplace such as the ones previously mentioned should be mutually beneficial. International employers, project managers, and individuals in need of various services, from web development to writing, design, translation, data analysis and more, can gain instant access to a broad range of workers who will enthusiastically vie for the chance to complete the required tasks. Ostensibly, this system should benefit international freelance workers as well, as, 1) it provides them with a platform within which they can instantly search through dozens of ‘valid’ posted freelance jobs, and, ii) it encourages free competition between such freelancers, in which case the most qualified candidate would theoretically get the job.
In actuality, however, such online freelance recruiting marketplaces offer a mixed bag of benefits and drawbacks. They benefit the employers, groups, and individuals who use such marketplaces to find labor to fit their needs, since such employers gain instant access to hundreds of eager applicants willing to do their work. If we look at such freelance workers as commodities within the international freelance world, it is definitely a ‘buyer's market’. For the freelancers themselves, however, the situation quickly becomes less rosy. The competition soon becomes not one in which the most qualified worker with a reasonable rate wins, but one in which the qualified worker who is most willing to drive down his or her wages gets the task.
These online freelance marketplaces allow freelancers to set their desired hourly, as well as per-project, rates, but since the available jobs are auctioned off in a lower-rate-wins bidding system, many freelancers abandon their reasonable rates (such as, let's say, the US Department of Labor's minimum hourly wage of 7.25 USD/hr., not to mention the higher rates that more skilled workers may wish to charge), and projects can close for as little as 4.25 USD/hr. One is to assume that the employers have selected with reasonable care, and the employee, who, for example, agrees to do the work for 4.25 USD/hr. is adequately equipped to perform the freelance service; this worker, however, is now doing so for a rate that is on the low side of – or below – the average compensation standard of his industry. This reduced rate will be further diminished by any service fees paid to the online mediators.
Consequently, online freelance marketplaces undoubtedly favor the employer – books may get written for as little as 50 USD and entire complex websites developed for 300 USD. Moreover, in countries where the relative minimum wage is lower than that in the US, and less strictly enforced, workers may find themselves driving down their wages even further and accepting even lower rates.
The overall effects of such marketplaces are similar to those of outsourcing: substandard wages for remote employees in exchange for a standard quality and scope of work.
Conversely, agencies recruiting for physical work (for example, construction work, nursing) may offer freelance workers a much better situation – at least where the minimum wage is enforced; workers (including, of course, legal foreign contractors working on location) are guaranteed a minimum earning standard, and can reasonably expect the rates they set for their skills to be honored by companies looking to hire them.
While the idea of online freelance marketplaces with an international reach may be initially appealing to freelancers as well as employers, upon closer analysis one must consider the serious drawbacks and overall economic consequences that such platforms may have, not only for individual freelance workers themselves, but for the state of entire industries (such as, for instance, web development and graphic design) within specific nations and abroad. However, there are ways in which the online freelance marketplaces can improve the situation, including, first and foremost, agreeing not to feature employers or employees willing to go below reasonable industry rates for the proposed jobs. If one believes in the integrity of human labor, as well as the importance of preserving the economic worth of industries both nationally and abroad, one might choose to utilize such marketplaces sparingly, if at all.
With the recent economy forcing employers worldwide to get more stringent with their resources, several industries have seen increases in the outsourcing of work to in-country as well as international freelance workers. This trend has allowed for the expansion of international online freelance recruiting marketplaces (such as Odesk, Elance, and Guru), which promise speedy access to freelancers all over the world, as well as the possibility of getting work projects and assignments completed quickly.
In theory, the existence of an open, Internet-based global freelance marketplace such as the ones previously mentioned should be mutually beneficial. International employers, project managers, and individuals in need of various services, from web development to writing, design, translation, data analysis and more, can gain instant access to a broad range of workers who will enthusiastically vie for the chance to complete the required tasks. Ostensibly, this system should benefit international freelance workers as well, as, 1) it provides them with a platform within which they can instantly search through dozens of ‘valid’ posted freelance jobs, and, ii) it encourages free competition between such freelancers, in which case the most qualified candidate would theoretically get the job.
In actuality, however, such online freelance recruiting marketplaces offer a mixed bag of benefits and drawbacks. They benefit the employers, groups, and individuals who use such marketplaces to find labor to fit their needs, since such employers gain instant access to hundreds of eager applicants willing to do their work. If we look at such freelance workers as commodities within the international freelance world, it is definitely a ‘buyer's market’. For the freelancers themselves, however, the situation quickly becomes less rosy. The competition soon becomes not one in which the most qualified worker with a reasonable rate wins, but one in which the qualified worker who is most willing to drive down his or her wages gets the task.
These online freelance marketplaces allow freelancers to set their desired hourly, as well as per-project, rates, but since the available jobs are auctioned off in a lower-rate-wins bidding system, many freelancers abandon their reasonable rates (such as, let's say, the US Department of Labor's minimum hourly wage of 7.25 USD/hr., not to mention the higher rates that more skilled workers may wish to charge), and projects can close for as little as 4.25 USD/hr. One is to assume that the employers have selected with reasonable care, and the employee, who, for example, agrees to do the work for 4.25 USD/hr. is adequately equipped to perform the freelance service; this worker, however, is now doing so for a rate that is on the low side of – or below – the average compensation standard of his industry. This reduced rate will be further diminished by any service fees paid to the online mediators.
Consequently, online freelance marketplaces undoubtedly favor the employer – books may get written for as little as 50 USD and entire complex websites developed for 300 USD. Moreover, in countries where the relative minimum wage is lower than that in the US, and less strictly enforced, workers may find themselves driving down their wages even further and accepting even lower rates.
The overall effects of such marketplaces are similar to those of outsourcing: substandard wages for remote employees in exchange for a standard quality and scope of work. More importantly, since such marketplaces host local/national as well as international workers, when local workers drive their wages down they have the unsettling effect of bringing the negative qualities of outsourcing into not commonly outsourced-to countries, as if commonly-outsourced-to areas of the world have suddenly been replaced by local soil. Nico, I really think we should cut this section - do you agree? It is a sort of repetition and I can’t quite see why it’s MORE worrying if it happens to Americans than anyone else…
Conversely, agencies recruiting for physical work (for example, construction work, nursing) may offer freelance workers a much better situation – at least where the minimum wage is enforced; workers (including, of course, legal foreign contractors working on location) are guaranteed a minimum earning standard, and can reasonably expect the rates they set for their skills to be honored by companies looking to hire them.
While the idea of online freelance marketplaces with an international reach may be initially appealing to freelancers as well as employers, upon closer analysis one must consider the serious drawbacks and overall economic consequences that such platforms may have, not only for individual freelance workers themselves, but for the state of entire industries (such as, for instance, web development and graphic design) within specific nations and abroad. However, there are ways in which the online freelance marketplaces can improve the situation, including, first and foremost, agreeing not to feature employers or employees willing to go below reasonable industry rates for the proposed jobs. If one believes in the integrity of human labor, as well as the importance of preserving the economic worth of industries both nationally and abroad, one might choose to utilize such marketplaces sparingly, if at all.
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